Showcase: XCE

Hi everybody. My name is Scott Ellam, and I'm the CEO and founder of XCE, Connecting Excellence Group, a publicly listed operating company built on an international, profitable executive recruitment business with an active, integrated Bitcoin treasury.

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In 2021, we committed to a Bitcoin balance sheet as a private business. Then it took four years of design, iteration, and building to create what you're about to hear: the first traditional operating business designed to grow as a direct result of an integrated Bitcoin treasury.

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Executive recruitment company owners all around the world face three very clear problems: cash, scale, and exit.

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They are generating cash, but that cash is eroding in value over time. Headcount is directly related to the growth of revenues and profits. The more revenue-generating recruiters you attract to your company, the more revenue and profit you will make. But how do you attract more recruiters to the business? How do you attract higher-performing recruiters to the business? And ultimately, how do you keep them?

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Then there is exit. Because the people and the recruiters are the assets of these businesses, it's difficult to find an exit. Competitors very rarely buy competitors, and private equity very rarely buys businesses in this space. So most recruitment owners spend their entire careers working in their own business, building up cash reserves to self-fund a management buyout. There is no clean exit available.

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So, three really clear industry problems, and no industry solution until now.

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We've designed XCE, Connecting Excellence Group, to solve these problems as a direct result of our Bitcoin treasury. For the cash problem, as you'll probably know, surplus cash will be allocated to the Bitcoin treasury.

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For scaling, in order to attract, motivate, incentivize, and retain high-performing, revenue-generating recruiters, and ensure that they are committed to staying in the business throughout their career, we offer performance-based equity incentives backed by Bitcoin and linked directly to their personal contributions to strengthening the Bitcoin treasury.

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For exit, business owners in recruitment join XCE, increasing our cash flows and strengthening the Bitcoin treasury, and earn long-term equity based on that contribution, providing them the opportunity to work towards an exit they didn't believe would be possible.

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So that's recruiters, management, investors, and a capital markets team with deep experience in the Bitcoin space, and some of the most well-known individuals in the Bitcoin space, all value-aligned and incentive-aligned in order to create long-term value.

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If you look at this model, the operating business strengthens the credibility and durability of the Bitcoin treasury. The Bitcoin treasury, in turn, makes the operating business more attractive to revenue and profit. So there is compounding between them, both EBITDA valuation and Bitcoin treasury valuation.

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Now, what's the scale of this and what's the opportunity? There are thousands of revenue-generating recruiters around the world. There are thousands of recruitment company owners around the world, all sitting on those same three problems. We have an opportunity to build a global, listed executive recruitment platform powered by Bitcoin.

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From a multiplying point of view, what this means is every capital raise we complete increases Bitcoin, increases revenue, and increases profit in perpetuity. I believe we have a unique opportunity in executive recruitment to positively disrupt a traditional industry using Bitcoin.

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Every capital raise we do, the larger the raise, the more attractive XCE becomes to the next revenue-generating recruiter, the next revenue-generating acquisition, and the next investor.

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By positively disrupting executive recruitment with thousands of recruiters and thousands of businesses, when you look at the second-order effects of that, every senior leader around the world, in every single market and in every single business, is a client of executive recruiters. So the network effects of XCE on Bitcoin corporate adoption are powerful.

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We welcome you to join us on the journey with XCE. Thank you.